LOOKFANTASTIC
Rebrand 2020
Agency: THG STUDIOS
Rebrand 2020
Agency: THG STUDIOS
The brief for the LF re-brand
was very much an exercise
in future-proofing rather
than fixing a major problem.
LF and THG as a whole had
gone through a period of
exponential growth and was
in rude health, but it was
time to position the brand
in a way that would support
their long-term ambitions.
The development of the rebrand was very much a collaborative effort across teams at THG, from brand through to creative teams, UI/UX, production and operations. As well as being an exercise in refining the customer experience and the brand image, it was also an opportunity to refine internal processes and look at how new ones could be implemented in order to facilitate future growth.
Extensive development work took place on the creative side resulting in a new, future-proofed brand that looked the part for LF’s digital savvy customers and provided the foundation for future brand building and growth.
The development of the rebrand was very much a collaborative effort across teams at THG, from brand through to creative teams, UI/UX, production and operations. As well as being an exercise in refining the customer experience and the brand image, it was also an opportunity to refine internal processes and look at how new ones could be implemented in order to facilitate future growth.
Extensive development work took place on the creative side resulting in a new, future-proofed brand that looked the part for LF’s digital savvy customers and provided the foundation for future brand building and growth.
