LOOKFANTASTIC
Summer Campaign 2022
Concept/Creative Direction
Agency: THG STUDIOS

Concept development, creative direction and on-location art direction for the LOOKFANTASTIC 2022 summer campaign. For this campaign we tapped into the freeing spirit of being able to travel again after the pandemic, creating an aspirational but relatable campaign narrative that spanned the summer months. The campaign went live across all digital channels, including organic and paid social, and even extended into a retail pop-up at The Trafford Centre in Manchester. 

Creative Director: Luke O’Neill | Creative Lead: Brogan Marshall | Photographer: Dom Dodd / Ben Wedderburn | Videographer: Elena Rotger