eyeko
Campaign 2023
Concept/Creative Direction
Agency: THG STUDIOS
Campaign 2023
Concept/Creative Direction
Agency: THG STUDIOS
EVERY BROW IS A GOOD BROW
A brand campaign that coincided with the launch of two new products. We needed to highlight the product USP’s within this campaign, but we also wanted to engage the customer on a more emotive level.
The campaign line “EVERY BROW IS A GOOD BROW” was conceived as an empowering message to hang the campaign off, making a statement to the customer that any brow of any shape and size is a good brow.
Models were used within the campaign, but a key element to convey the campaign sentiment was the use of real people, showing different brows of all shapes and size in a very relatable way.
Creative Director: Luke O’Neill
A brand campaign that coincided with the launch of two new products. We needed to highlight the product USP’s within this campaign, but we also wanted to engage the customer on a more emotive level.
The campaign line “EVERY BROW IS A GOOD BROW” was conceived as an empowering message to hang the campaign off, making a statement to the customer that any brow of any shape and size is a good brow.
Models were used within the campaign, but a key element to convey the campaign sentiment was the use of real people, showing different brows of all shapes and size in a very relatable way.
Creative Director: Luke O’Neill
