eyeko
Campaign 2023
Concept/Creative Direction
Agency: THG STUDIOS

EVERY BROW IS A GOOD BROW

A brand campaign that coincided with the launch of two new products. We needed to highlight the product USP’s within this campaign, but we also wanted to engage the customer on a more emotive level.

The campaign line “EVERY BROW IS A GOOD BROW” was conceived as an empowering message to hang the campaign off, making a statement to the customer that any brow of any shape and size is a good brow.

Models were used within the campaign, but a key element to convey the campaign sentiment was the use of real people, showing different brows of all shapes and size in a very relatable way.

Creative Director: Luke O’Neill 









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Availability

I work full-time at THG STUDIOS but am available at weekends if the project is a good fit for both parties.