LOOKFANTASTIC
Q4 Campaign 2022
Concept/Creative Direction
Agency: THG STUDIOS

Concept development, creative direction and on-location art direction for the LOOKFANTASTIC Q4 campaign 2022. Q4 is the biggest trading period for many retailers so this campaign needed legs to carry the brand through those peak months. We devised a concept based around discovery and “trying something new” that could cover all the key themes of the period from party-prep to gifting. The art direction of the campaign is intentionally candid with a ‘point and shoot’ style, allowing the LF customer to see themselves in the campaign. A suite of social-friendly video ads were also created across the key themes of the season. 

Creative Director: Luke O’Neill | Creative Lead: Brogan Marshall | Photographer: Dom Dodd | Video Director: Sean Lyons | Videographer: Elliot Holbrow