Dermstore
Brand Guidelines development
Creative Direction & Design
Agency: THG STUDIOS

Brand guidelines development for the leading US premium skincare retailer Dermstore. Having recently gone through a top-level rebrand by an external agency, Dermstore required a more defined set of guidelines suitable for digital channels. Building on from the external work, a dual approach to the over-arching creative direction was introduced, and a design framework implemented to ease the production of monthly channel assets. 

Creative Director: Luke O’Neill | Creative Lead: Anna Hartley